Web Engagement

85% of adults use the internet to research products and services. The internet is the place to highlight your products and services. But, there are a lot of businesses doing the same thing. It is crowded and confused place for consumers. Getting your message out and engaging prospects to move them along the process from prospects to clients is key. This is where web engagement comes into play. Your website is a place for information about your business. It should have call to action in a way that compels visitors to connect with you. The next part of web engagement is to draw customer in. The goal of web engagement is to engage your clients through multiple online avenues. Social media campaigns and having robust content on Facebook, Pinterest, LinkedIn and Google+ is a portion of engaging. Targeting the right audience that generated qualified leads will build brand recognition.
Search engine optimization SEO brings prospects to your site. Social media and blogging leads the conversation online with your buyers. It keeps a pulse on what your clients are saying and will influence their buying decisions. Email auto responders allow you to engage immediately with clients and answer their question and sending them to a landing page for more information. Email marketing sends information directly to prospects and leads the conversation about your products and services. Quality vendors will supply reporting of how the engagement is working. Ranking reports and traffic are part of the tools. The web engagement toolbox will allow you to manage and adjust the type and amount of campaigns and how effective they are.
Web engagement is not search engine optimization; SEO is one part of engaging prospects online. Proforma works with clients to understand their marketing needs; assessing the type of products and services and client buying behaviors. Only after the full picture is understood then Proforma will make recommendations.
Proforma GIS works with clients on full service Search Marketing Integration. There is so much to do branding your business on the web. Contact Proforma today to build a comprehensive program that will drive business and you will sit back and relax!

Email Marketing – patients and consistency

Spam is one word that comes to my mind when I think of Email Marketing. Yes, a lot of emails get sent and go to the junk mail folder and never get read. That is why the message is extremely important. There are many places you can reach your prospects and customers to speak to them about your products and services and email is just one tool. Email marketing is a tool that needs patients and consistency.  It is not a rabbit race that wins the email race it is the slow patient tortoise.  The first most important is build a list of emails that is your target audience. One way is purchase a list. I don’t recommend that unless you are targeting a narrow audience like bicycle racers. There are plenty of people who are just into bicycles and a target list of enthusiast will give you results. The best way is through prospecting and the hard work of finding and culling the list to your product.
The next step is to use some type of email marketing software. There are several SaaS programs that will work and are very cost effective. I have used Constant Contact and Mailchimp. Both are easy and will work for 90% of the marketing campaigns business currently use.
The most important part of an email marketing campaign is the message and email content. I recommend at least once a month email to a list offers and ideas that would be of value to your customers and prospects. Professional photographs and videos are the visuals that will make the email look professional and not be judged as spam. Proforma GIS can work with customers to craft a campaign and message to drive email opening and send customers to a landing page where a direct call to action is presented to the prospect.
Starting an email campaign is not hard it will just take time and consistency. The best place to start is a list of topics that your customers feel your business brings value to them. Map out the dates and titles. Start writing content of one paragraph with keywords and value statements. Collect the assets of photos and videos, layout the emails and test.