Blog - Page 3 of 5 - Proforma Promotional

October 13, 2017

Branding: being significant

Branding, Commercial Printing, Company Store, Digital Media, Email Marketing, Graphic Design, Logo Design, Marketing, One Color Logo, Promotional, Promotional Products, Quality Design, Video, Video Production, Web Engagement, Website

Branding is a complete system for communicating a company’s unique message. Originally it was a mark – or a logo. Ranchers branded their cattle with the ranch logo so it would be easy to identify them. That is the key “easy to identify”. A brand is the promise the big idea the Reputation all brought together with emotional connections about the product services.
Depending on the size of the business typically is how their brand is looked at by both clients and owners. Smaller business trade on referrals or strong relationships and visual branding is not as focused on. This is where developing a brand can help push your business to the top of mind when clients have a need. Branding is the visual reference that connects all of the value your business brings to you customers and clients. This along with your unique value that can bring clients based on an overall feel of how your business helps them.
All the touch points: Logo, identity System, Print, web media & signs are where your image needs to consistent and show the same values that you bring to your clients. With the right visuals and design elements along with photographs perception can become reality.
When looking to have your logo designed a good designer will want to understand your business. What does your customer service, product and product quality look like? How do the employees meet customer’s expectations? What is unique and compelling about your business? This and much more goes into the logo and identity design.
Once the designer has a clear understanding of the business environment and how they bring products and services to the market then designs can be produced. Typically the designer will produce 6 to 12 versions with color options. The deign must take into consideration the different media the logo will be used on. Many designers make this pretty full color picture that can only be printed on a full sheet of paper. That type of logo is not very effective in communicating your brand. Logo needs to be able to print in one color and even black and white. Also it need to be able to fit on promotional products and be able to produce at the lowest cost. Be careful of a landscape and portrait version. That will dilute the brand.

October 5, 2017

Proforma Helps Printed Products Carry Strong Brand Messaging

Branding, Commercial Printing, Company Store, Digital Media, Email Marketing, Graphic Design, Logo Design, Marketing, Promotional, Promotional Products, Video, Web Engagement

Proforma print management can streamline your purchasing and reduce overhead costs.

Whether it’s a catalog introducing a new product line, a magazine to reach a specific audience or a marketing or direct mail piece, print is still a strong component of any marketing mix. There are many advantages to creating marketing campaigns that carry brand identity and positioning on all supporting materials. From branded promotional products to printed collateral, the choices are endless to creating the ultimate strategy to stay top-of-mind with customers.

Two key elements to every marketing campaign are message and design, but the quality of the accompanying product, giveaway or promotional piece can make a long lasting impression with your audience. According to Sageworks, “Sales growth has been fairly constant over the past five years at somewhere between 3 and 5 percent, for printed materials thus showing that the industry is still growing its revenue.” The power of print marketing is reflected in nearly everything we touch and see, whether it’s a business card, billboard, flyer or a wall calendar. Print increases the visibility of businesses and organizations and provides instantaneous engagement and recognition.

September 4, 2017

Eco-Friendly Marketing Opportunities

Branding, Company Store, Digital Media, Graphic Design, Marketing, Promotional, Promotional Products, Quality Design

Proforma GIS Branding

No matter what your stance is on the sensitive subject that is global warming, we can all agree on one thing… We LOVE our Planet. This one-of-a-kind, beautiful Earth is ours, and therefore our responsibility to keep clean, sustainable and healthy. The inhabitants of this amazing planet are also mass consumers. So how do we blend these ways of modern life, while taking care of our planet? We must also ask the question, is it even important to said consumers? Marketing research says absolutely.

An ASI Study showed that being Eco-Friendly Marketing does play a part in the decision making process to purchase goods and services. Environmentally friendly products leave a better impression with consumers, almost half actually*. Over 55% of the millennial generation is willing to pay more for products and services that are committed to positive environmental impact**. This type of forward thinking can lead to brand loyalty in young consumers, practically ensuring a customer for life.

Today’s consumers are being eco-friendly without even trying. When it comes to throwing away or passing on promotional products, over 63% of Canadian and American citizens are giving these marketing items to someone else or recycling their goods instead of choosing the trash*. These smart decisions not only are pro-Earth but provide continued brand exposure.

In today’s market, eco-friendly materials are very accessible and more affordable than ever. In apparel, look for materials like hemp, organic cotton and wool. Houseware products that are made from bamboo, a highly renewable material, are best for mother Earth. When researching any marketing collateral, whether promotional, packaging or print, be sure to look for key descriptive words such as biodegradable, 100% recyclable, “raw” materials and Kraft paper.

These featured products are the perfect example of beautiful, eco-friendly items readily available.

If you are interested in any of these ideas and products, visit my website or contact me for more information.

August 28, 2017

Let Proforma GIS Enhance Your Branding

Branding, Company Store, Digital Media, Email Marketing, Graphic Design, Logo Design, Marketing, Printing, Promotional, Promotional Products

Proforma GIS Branding

Proforma GIS is a leader in the printing, promotional products and packaging industries with a creative edge to add impact and value to your brand. As your agency without the agency fees, we provide the most innovative and cutting edge product and service solutions. We partner with our clients to develop marketing campaigns and print collateral including branded direct marketing, awareness programs and integrated marketing solutions. Most recently, Proforma worked with a large financial agency to create a multi-faceted print campaign to invite customers to inquire about available services that weren’t being utilized. The organization needed a fresh new look for all their printed products and wanted Proforma to oversee everything from the concept branding and design to the final product.
The client decided they wanted to send customers an innovative direct marketing piece. Their overall concept was Ideas in your Head and wanted to increase awareness of their financial planning services. Proforma suggested using Proview see-through postcards. On the postcard was an X-ray of a skull with a note card pinned to the head saying, “{Your financial plan}… Is it just in your head?” The postcard also informed bank customers that an invitation to a small group session would arrive shortly, where they could enjoy food and beverages while learning how to update and improve their financial planning.

Additionally, Proforma provided branded Brown Kraft envelopes to hold the postcard. Each envelope was stamped in big red and yellow letters with the words, “X-Ray Film Please Do Not Bend.” To complement the project, Proforma supplied branded brain-shaped stress relievers bearing the slogan, “Is it just in your head?” to be given to customers who attended the small group sessions onsite.

The client loved everything about the campaign, from the intriguing mailing envelopes to the ‘brainy’ stress balls. The campaign was a hit with clients, too. With the success of this project, Proforma continues to work regularly with the financial agency on all their marketing and branding campaigns.

Shop online for Branded products here

August 17, 2017

Apparel is Changing. Embrace it.

Branding, Company Store, Logo Design, Marketing, Promotional, Promotional Products

The signed jersey off the back of your baseball idol, a favorite sweatshirt passed down to your daughter or the commemorative jacket you received after crossing the finish line for your first marathon. Apparel can hold a significant meaning to the wearer that’s not always visible to others.

The world of promotional apparel is no longer just about a run of the mill t-shirt that ends up in a pile with all the others. Promotional apparel is making leaps and bounds, embracing retail trends with sleek cuts, touchable fabrics and the hottest styling to create pieces that the wearer will truly love.

It’s no secret that apparel is a part of our daily lives. We use it to outwardly express our personalities, as a comforting touch in tough times and as a celebration of a memorable moment. And our daily apparel is seeing a cultural shift – consumers are looking for pieces they can wear to a casual office, out to dinner with friends and transition to drinks for the night.

As a whole, apparel maintains a very high advertiser awareness rate. When your employees, clients or friends wear apparel branded with your logo, they serve as a walking billboard for your brand. If you’re providing exceptional apparel options, they will more likely want to wear it.

So, put down previous notions when it comes to uniforms, t-shirts and other promotional apparel, and pick up the idea that these branded items can become a much loved jacket, a favorite sweatshirt or a t-shirt they’ll never want to take off.

Embrace the shift, embrace the apparel.

Looking for a starting point? Check out these featured pieces to start your branded apparel wardrobe today.

August 16, 2017

Digital Media On Demand

Commercial Printing, Digital Media, E Commerce, Email Marketing, Graphic Design, Marketing, Proforma GIS, Promotional Products, Video, Video Production

Digital media has left the screen and integrated itself into our lives. It’s no longer about interacting with what’s on the screen in front of you when and where you want to. This media outlet has turned into an entire ecosystem within our daily lives, designing our environment and changing the way we interact with the world.

Digital media today has no rules. With everything at our fingertips, it allows us to go further faster. We can ask for products, the weather or even a pizza delivery on demand with voice activated products and context driven search results. Today’s digital media has the ability to anticipate what we will want and need, before we want and need it.

In order to be successful in today’s complex world of digital media, companies need to anticipate their customers’ wants and needs before they realize it themselves. Create marketing campaigns that truly speak to your clients. Strive to promote your business with out of the box solutions and provide promotional products that anticipate your clients’ needs while living cohesively within your brand.

When you partner with us, you are partnering with a resource that has the ability to anticipate your marketing needs and create a solution fully customized to you and your business’s goals. From promotional products and printing resources to digital marketing and eCommerce, we are only limited by our imagination.

These featured products will help your clients stay connected to the digital world we live in today.

If you are interested in any of these ideas and products, contact me for more information.

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